We deliver the creative plans to bring ideas to life. Working internally or with partners, Seireeni + Chinn produce focused, efficient and effective brand solutions.
The Bank of Tokyo-Mitsubishi UFJ is the largest bank in Japan having survived the Japanese asset bubble without a major government bailout. But they had a problem. As an old-school, conservative institution, they were not attracting younger customers, a key to long-term competitiveness. MUFJ, as it is now known, hired CIA and The Brand Architect Group to rejuninate their image over a series of projects, starting with a suite of credit and debit cards aimed at different principal customer groups. One set of these cards contained pioneering hand vein recognition for enhanced security. This was followed by the completion of an intensely modern flagship branch in the fashionable Shibuya neighborhood of Tokyo, designed with partner Neil Denari. CIA and Denari went on to design a number of high-design private banking centers throughout Japan.