Brand architects cross the boundaries of traditional disciplines to provide innovative
and cohesive brand solutions. And they do this across a wide variety of mediums.
Rick Seireeni is the guy who started this whole “brand architect” thing after the bottom fell out of the logo design business. He grudginly blames that on the invention of the Mac and desktop publishing that turned every client’s kid into a trademark designer. He got plenty of push back from real architects who thought he was diluting their profession, but - gosh - he was an architecture major at the UofW in Seattle. You know, that rainy place where they toss fish at unsuspecting tourists. Speaking of which, Rick’s first job was working for the City team that saved the Pike Place Market. After that high point, the first of many years of aimless drifting began: living La Dolce Vita in Rome, conning his way into Rolling Stone Magazine as an art director, then Creative Director of Warner Bros Records. If you hire us, Rick will bore you to death with lurid stories about the music business. After taking an unauthorized three month vacation to the south of France, he was fired and forced to start his own business. That turned out to be a good thing. Over the last three decades, Seireeni has worked with some amazing entrepreneurs who have created Southern California’s most iconic brands, like Gotcha, The Little Door, Guess?, Quicksilver, Wolfgang Puck, Toyota and so many others. Working with these Type-A personalities taught Rick the value of speed, effectiveness and the 10-second pitch. All this led to a long collaboration with Tokyo friend and one-time naked HAIR cast member, Sy Chen. Together, they went on a brand building spree for clients like Mitsubishi Bank, Uniqlo, Sony, ANA Airlines and the World Trade Center Japan. In the case of Uniqlo, Sy and Rick turned this unknown sportswear retailer into the fastest growing fast fashion brand in the world — all in eighteen months. Today, Seireeni and partner, Greg Chinn, offer clients a results-driven formula designed to launch companies from zero to sixty with all the bases covered.
Greg Chinn likes shoes. A lot. Probably because he never wore them growing up in Hawaii. He still likes to drive barefoot which his kids find hilarious. (They’re goofs though: They find everything hilarious.) He graduated from flipflops (called slippers in HI) to Doc Martens when he got his BFA in Graphic Design at Art Center College of Design in Pasadena, CA. And those Docs still served him well when he worked as a Senior Designer/Art Director in fashion promotion/marketing and a Creative Director for a boutique design firm with corporate/entertainment clients in Los Angeles. The big footwear switch came when he moved to Connecticut and set up shop as Jargon Boy Design Studio in Fairfield, specializing in vintage-modern branding. Inspiration came from his grandfather-in-law, American Graphic Design Pioneer Lester Beall who had converted a barn into his Brookfield, CT studio. When on the east coast, do as the east-coasters do: Loafers, duck shoes and snowboots. Greg did indeed wear loafers/no socks when Connecticut Creatives selected him as one of the inaugural twenty-five most influential creatives in Connecticut. His work is in the Permanent Collection of the Housatonic Museum of Art, which includes master artists such as Isamu Noguchi, Andy Warhol and Robert Rauschenberg. (The shoes he wore to that opening are bronzed now, like giant baby booties.) And Greg had his own kids’ cute little feet (and minds) in mind when he marketed his M is for Modern Alphabet Flash Cards (B is for Bauhaus) which have retailed at the Smithsonian Cooper-Hewitt, Aldrich Contemporary Art Museum and the San Francisco Museum of Modern Art. He went as far as to put on some oxfords for teaching at University of Bridgeport's Shintaro Akatsu School of Design. While the East Coast work and recognition were gratifying (featured in numerous design publications/websites including ID, Dwell, Design Within Reach and HGTV) his feet felt unfulfilled. So they hiked it back to LA and resumed the glorious mix of his history – slippers, loafers, Pumas – and the newest venture with Rick, Seireeni + Chinn: Brand Architects.