Working in collaboration with Creative Intelligence Associates, Tokyo, Richard Seireeni, Sy Chen and The Brand Architect Group guided the discount apparel retailer, Unique Clothing Warehouse, into the world’s fastest growing fast fashion retailer. A comprehensive brand strategy led to a new name, a new identity, original merchandise and cutting edge retail stores. The transformation was nothing less than astounding eventually making Uniqlo the top performing stock on the Nikkei Exchange and a worldwide fashion phenomenon. This is an example of our zero-to-sixty, lightning-fast brand realignment and launch.
We deliver the creative plans to bring ideas to life. Working internally or with partners, Seireeni + Chinn produce focused, efficient and effective brand solutions.
Our original logo, shown above, has already gone through multiple evolutions. The current version was modified by Kashiwa Sato.